Connect them to a specialist whether it be the Used Car Manager or someone who you can refer to as your expert appraiser, make it clear to them that they are receiving special treatment to evaluate their vehicle.Send the customer reference content regarding the value of their vehicle, like a vehicle history report, to show you’ve done your homework and are making an informed offer.You may even want to designate a singal VA specialist on the team to handle all those particular leads. Arm your BDC with trade-in specific response templates for any inbound trade or sell leads.To take make the most of every impression during the shortage, you can include creative interspersed with your dynamic vehicles to show customers that they can get top dollar for their trade-in when they upgrade with you. Our audience data is behind the scenes and your dealership is center stage, recommending relevant vehicles and displaying your Why Buy/Trade messages. Just like VDPs, the focus of these ads is on your vehicles and brand. With Cars Social™ you can own your market’s audience with pin-point precision, drawing radiuses around your background and even specific competitors you want to gain market share from. On SocialĨ3% of US car shoppers visited one of Facebook’s Apps during their research sessions 9, so Facebook and Instagram are great places to get in front of in-market shoppers and pull them into an active shopping experience. If that sounds familiar, it’s because it’s our audience, now available for you to power your advertising campaigns to ensure you eliminate wasteful spending on lookalike guesses and spend every single dollar on real in-market shoppers across channels. Instead, focus your dollars on pure in-market audiences you know for a fact are in the market for a new vehicle, and are also likely to trade. Adding more dollars to inefficient campaigns is the fastest way to crushing the margins you just worked hard to protect. That doesn’t just mean spending more money on advertising. ![]() Now it’s time to rev your demand engine and turn up the volume of shoppers flowing to your website. ![]() The foundation of your digital presence is now rock-solid, ready to maximize ROI per sale and acquire more trades to grow your inventory. ![]() Internal Dealer Inspire Data, analyzing cross-shoppers on and DI websites, matched back to DMS Sales, January 2021 4Own Your Market Dealer Inspire Case Study (Total referral sessions for over 4,000 dealer websites analyzed where medium = referral), Q1 2021Ĩ.
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